This is fantastic real life video created by pewdiepie
Felix Arvid Ulf Kjellberg (// SHEL-burg; Swedish: [feːlɪks arvɪd ɵlf ²ɕɛlbærj] (listen);[c] born 24 October 1989), better known online as PewDiePie(// PEW-dee-py), is a Swedish YouTuber, actor, comedian and gamer–commentator, best known for his YouTube video content, which mainly consists of comedic formatted shows.
Born in Gothenburg, Sweden, Kjellberg originally pursued a degree in industrial economics and technology management at Chalmers University of Technology in Gothenburg. In 2010, during his time at the university, he registered a YouTube account under the name PewDiePie. The following year, he dropped out of Chalmers after losing interest in his degree field, much to the dismay of his parents. After failing to earn an apprenticeship with an advertising agency in Scandinavia, he then decided to focus on creating content for his YouTube channel. In order to fund his videos, Kjellberg began selling prints of his Photoshop art projects and worked at a hot dog stand. Kjellberg soon gathered a rapidly increasing online following, and in July 2012, his channel surpassed one million subscribers.
On 15 August 2013, Kjellberg became the most-subscribed user on YouTube, being briefly surpassed in late 2013 by YouTube Spotlight and several times in early 2019 by Indian record label T-Series. From 29 December 2014 to 14 February 2017, Kjellberg's channel was the most-viewed YouTube channel. As of July 2019, the channel has received over 97 million subscribers and 22 billion video views, ranking as the second-most subscribed and eleventh-most viewed on the platform.
Kjellberg's most noted YouTube content includes his Let's Play-styled video game commentaries, particularly of the horror genre, although he has now shifted his focus to more comedic content. His content has been praised as genuine and unfiltered but also received as abrasive, and in some cases, met with controversy. As a result of an early-2017 controversy regarding allegations of anti-semitism in several of Kjellberg's videos, Maker Studios – the multi-channel network (MCN) he was signed to – ended their partnership with him. While he criticized the coverage of the situation and defended his content as jokes that were taken out of context, he conceded its offensiveness.
Kjellberg has raised money for charities, encouraging his audience to donate to charity drives. Due to his popularity, Kjellberg's coverage of indie games has created an Oprah effect, boosting sales for titles he plays. In 2016, Time named him one of "The World's 100 Most Influential People". Kjellberg lives in Brightonwith his fiancée, Italian Internet personality and fashion designer Marzia Bisognin.
Early life and education
Kjellberg was born and raised in Gothenburg, Sweden. He was born to Lotta Kristine Johanna (née Hellstrand, born 7 May 1958) and Ulf Christian Kjellberg (born 8 January 1957), and grew up with his older sister Fanny. His mother, a former CIO, was named the 2010 CIO of the Year in Sweden. His father is also a corporate executive.
During his early schooling life, he was interested in art, and has detailed that he would draw popular video game characters such as Mario and Sonic the Hedgehog, as well as play video games on his Super Nintendo Entertainment System. During high school, he would skip classes to play video games at an Internet café with friends." He then went on to pursue a degree in industrial economics and technology management at Chalmers University of Technology, but left the university in 2011. While his reason for leaving Chalmers has often been reported as a want to focus on his YouTube career, in 2017, Kjellberg clarified that he left because of his lack of interest in his course, and perceived the idea of leaving university to pursue a YouTube career as “fucking stupid”.
Kjellberg has also shared his enjoyment of Photoshop, wanting to work on photo manipulation art using Adobe Photoshop rather than be in school. Following this passion, he entered Photoshop contests and almost earned an apprenticeship at a prominent Scandivanian advertising agency. He was also interested in creating content on YouTube, and after not earning the apprenticeship, he sold limited edition prints of his Photoshopped images in order to purchase a computer to work on YouTube videos.
YouTube content format
Early in his career, Kjellberg's content mainly consisted of videos under the Let's Play umbrella. His commentaries of horror games made up his best known content during this early stage, although he eventually expanded out of this niche while having his channel maintain a mostly gaming identity. Unlike conventional walkthroughs, Kjellberg devoted his Let's Play videos to "sharing gaming moments on YouTube with my fam." Variety details that "PewDiePie acts like he's spending time with a friend. He begins each video introducing himself in a high-pitched, goofy voice, drawing out the vowels of his YouTube moniker, then delves into the videos." ESPN noted that Kjellberg typically performed a "Brofist" gesture at the end of his videos. Kjellberg often referred to his fan base as the "Bro Army" and addresses his audience as "bros". Later on during his YouTube career, Kjellberg stopped referring to his fan base as the "Bro Army", and began frequently using the terms "Squad Fam", and later "9 year olds", in his videos.
As his channel grew, he began to branch out in terms of his video content, uploading vlogs, in addition to live-action and animated comedy shorts. Kjellberg has also uploaded music onto his channel, often accompanied by an animation or fan art. Regarding his music videos, Kjellberg has collaborated with The Gregory Brothers (also known as Schmoyoho), Roomie, and Party in Backyard.
Production and output
During the early portion of his YouTube career, Kjellberg refused to hire any editor or outside assistance to help with his video output; stating, "I want YouTube to be YouTube." In October 2014, Swedish magazine Icon detailed that "he has no manager, no assistant, or friend to help out with work-related contacts." That month however, while speaking to Rhett and Link on their Ear Biscuits podcast, Kjellberg expressed that he would seek an editor in 2015. In 2016, Kjellberg thanked two other content creators for "helping [him] out with videos". In February 2017, Kjellberg stated in his My Response video, "I'm just a guy. It's literally just me. There's not a producer out there [...] there's no writer, there's no camera guy." The following month, Kjellberg expressed he was looking for a U.K.-based production assistant. In July, Kjellberg commented that a couple months prior, he had an office and a limited number of employees to assist with his content creation.
Kjellberg has been noted by both himself and media outlets to put out videos with a high frequency, a practice he first scaled down in 2014. By early 2017, he had uploaded almost 3,500 videos to his channel, around 400 of which have been made private. Kjellberg has been frequently cited for making videos and statements expressing his feelings of burnout from frequently creating content for the platform, and its effect on his mental health. In March 2017, Kjellberg commented that his channel was running on a daily output, stating, "[there's] a lot of challenges in doing daily content, [...] but I still really, really love the daily challenge—the daily grind—of just being like, 'hey, I'm gonna make a video today, no matter what.' And sometimes it really works, and sometimes it doesn't."
On the technical aspect of his videos, Kjellberg spoke about how his early videos would feature raw footage, although he later began to dedicate time to edit his videos. Icon noted that he uses Adobe Premiere Pro to edit his videos.
The nature of Kjellberg's video content has been described by various outlets as goofy, energetic, obnoxious and filled with profanity. However, many of the same outlets concede that Kjellberg's content is genuine and unfiltered. Sarah Begley of Time said his clips contained "charismatic narration". Chris Reed of The Wall St. Cheat Sheet said it contained "off-the-cuff running commentary that's characterised by goofy jokes, profanity and loud outbursts." Walker wrote Kjellberg's "chosen mode of sharing his critique happens to be ribald entertainment, an unmediated stream of blurted jokes, startled yelps, goofy voices, politically incorrect comments and pretty much nonstop profanity." Reed adds that these aspects of Kjellberg's videos are what critics find most abrasive, but what fans love the most. Kjellberg resorts occasionally to gameplay, resulting in silent or emotional commentary; his playthrough of The Last of Us, it was detailed, left the usually vocal gamer speechless at the ending.
In 2016, he examined his older videos and while noting the stylistic changes he had undergone, he expressed specific regret for his casual use of words like gay or retarded in a derogatory sense. In December 2016, Kotaku's Patricia Hernandez wrote about his stylistic changes, explaining that "over the last year, the PewDiePie channel has also had an underlying friction, as Kjellberg slowly distances himself from many of the things that made him famous. He's doing fewer Let's Plays of horror games like Amnesia," and adding, "the PewDiePie of 2016 can still be immature, sure, but [...] a defining aspect of recent PewDiePie videos is existential angst, as he describes the bleak reality of making content for a machine he cannot fully control or understand."
In August 2017, Kjellberg called himself "just a guy making jokes on the Internet." In September, Justin Charity of The Ringer stated, "PewDiePie isn't a comedian in any conventional sense," but described his "hosting style [as] loopy and irreverent in the extreme: He's a little bit stand-up, a little bit shock jock, a little bit 4chan bottom-feeder."
Early years (2006–2012)
Kjellberg originally registered a YouTube account under the name "Pewdie" in 2006; he explained that "pew" represents the sound of lasers and "die" refers to death. After forgetting the password to this account, he registered the "PewDiePie" YouTube channel on 29 April 2010. After he dropped out of Chalmers, his parents refused to support him, and as a result, he funded his early videos by selling prints of his Photoshop art, as well as working at a hot dog stand. Kjellberg stated that the ability to make videos was more important to him than working in a prestigious career. Five years later, Kjellberg recalled, "I knew people were big at other types of videos, but there was no one big in gaming, and I didn't know you could make money out of it. It was never like a career that I could just quit college to pursue. It was just something I loved to do."
In his early years as a YouTube creator, Kjellberg focused on video game commentaries, most notably of horror and action video games. Some of his earliest videos featured commentaries of mainstream video games including Minecraft and Call of Duty, although he was particularly noted for his Let's Plays of Amnesia: The Dark Descent and its related mods. Starting on 2 September 2011, Kjellberg also began posting weekly vlogs under the title of Fridays with PewDiePie.
By December 2011, Kjellberg's channel had around 60,000 subscribers. On 9 May 2012, Kjellberg's channel reached 500,000 subscribers. Around the time his channel earned 700,000 subscribers, Kjellberg spoke at Nonick Conference 2012. In July 2012, the channel reached 1 million subscribers, and it reached 2 million subscribers in September. In October, OpenSlate ranked Kjellberg's channel as the No. 1 YouTube channel. That December, Kjellberg signed with Maker Studios, a multi-channel network (MCN) that drives the growth of the channels under it. Prior to his partnership with Maker, he was signed to Machinima, which operates as a rival to Maker. Kjellberg expressed feeling neglected by Machinima, and frustrated with their treatment, Kjellberg hired a lawyer to free him from his contract with the network.
Early in his YouTube career, Kjellberg used rape jokes in his videos. A satirical video mocking Kjellberg's content highlighted his usage of such jokes. Shortly after, Kjellberg attracted criticism and controversy for the jokes, and in October 2012, he addressed the issue through a Tumblr post, writing, "I just wanted to make clear that I'm no longer making rape jokes, as I mentioned before I'm not looking to hurt anyone and I apologise if it ever did." The Globe and Mail stated "unlike many young gamers, he listened when fans and critics alike pointed out their harmful nature, and resolved to stop making rape jokes."
Becoming the most-subscribed user (2013)
On 18 February 2013, the PewDiePie channel reached 5 million subscribers, and in April, Kjellberg was covered in The New York Times after surpassing 6 million subscribers. In May, at the inaugural Starcount Social Stars Awards in Singapore, Kjellberg won the award for "Swedish Social Star". Competing against Jenna Marbles, Smosh and Toby Turner, Kjellberg also won the award for "Most Popular Social Show". In July 2013, he overtook Jenna Marbles to become the second most-subscribed YouTube user, and reached 10 million subscribers on 9 July 2013.
In August, Kjellberg signed with Maker's gaming sub-network, Polaris. Polaris functioned as a relaunching of The Game Station, Maker's gaming network.
Kjellberg's subscriber count surpassed that of the leading channel, Smosh, on 15 August 2013. Kjellberg received a certificate from Guinness World Records for becoming the most subscribed YouTuber.On 1 November, Kjellberg's channel became the first to reach 15 million subscribers; the following day, the channel was surpassed by YouTube's Spotlight account at the top of the site's subscriber rankings. In the same month, Kjellberg proclaimed his dislike of YouTube's new comment system and disabled the comment section on all of his videos. On 22 December 2013, Kjellberg overtook the YouTube Spotlight channel to once again become the most-subscribed on YouTube.
Throughout 2012 and 2013, Kjellberg's channel was one of the fastest growing on YouTube, in terms of subscribers gained. In 2013, the PewDiePie channel went from 3.5 million to just under 19 million subscribers, and by the end of 2013, it was gaining a new subscriber every 1.037 seconds. Billboard reported that the PewDiePie channel gained more subscribers than any other channel in 2013.Additionally, in the second half of 2013, the PewDiePie channel earned just under 1.3 billion video views.
Continued growth (2014–2015)
To this point, Kjellberg's commentaries were best known for featuring horror video games. In 2014, however, he began to more actively play games that interested him, regardless of genre.
In March, Kjellberg updated his video production output, announcing he would be scaling down the frequency of uploads. In August 2014, Maker Studios released an official PewDiePie app for the iPhone, allowing audiences to view his videos, create custom favourite video feeds and share videos with others. Later in the month, Kjellberg uploaded a video, announcing he would permanently disable comments on his YouTube videos. On his decision, Kjellberg stated "I go to the comments and it's mainly spam, it's people self advertising, it's people trying to provoke... just all this stuff that to me, it doesn't mean anything. I don't care about it, I don't want to see it." After disabling comments, Kjellberg continued interacting with his audience through Twitter and Reddit. On 13 October, Kjellberg decided to allow comments on his videos once more, albeit only after approval. However, Kjellberg expressed that he set toggled his comment settings this way so he can redirect people to instead comment on the forums of his Broarmy.net website. In a later video, Kjellberg claimed that disabling comments helped him become happier.
In September 2014, Kjellberg began streaming videos of his co-hosted series, BroKen, onto MLG.tv. Kjellberg co-hosted the series with Kenneth Morrison, better known as CinnamonToastKen, who is also a video game commentator.
In October 2014, Kjellberg began hinting at the possibility that he might not renew his contract with Maker Studios upon its expiration in December 2014. Reports that covered this information also added that Kjellberg expressed his frustrations with the studio's parent company, Disney. Kjellberg mulled the option of launching his own network, rather than resign with Maker, although he has declined to provide in-depth details on the subject. However, in light of news outlets reporting his disinterest with Maker, Kjellberg tweeted, "I feel like I was misquoted in the WSJ and I'm really happy with the work that Maker has been doing for me." Kjellberg would ultimately continue creating videos under Maker. His relationship with Maker developed into the network establishing an official PewDiePie website, app, and online store to sell merchandise, while Kjellberg promoted Maker's media interests and gave the network a share of his YouTube ad revenue.
In 2014 alone, Kjellberg's account amassed nearly 14 million new subscribers and over 4.1 billion video views; both figures were higher than any other user. According to Social Blade, a website which tracks YouTube channel statistics, on 29 December 2014, Kjellberg's channel surpassed emimusic's video view count, at over 7.2 billion views, to become the most-viewed channel on the website.
In early 2015, Nintendo launched its Creator Program, in order to share revenue with YouTube video creators who feature gameplay of their products in videos. Kjellberg joined various gamers in criticising the programme. Kjellberg called the programme a "slap in the face to the YouTube channels that do focus on Nintendo games exclusively". Despite criticisms from Kjellberg and other gamers alike, Nintendo experienced more requests from YouTube creators than expected, causing an extension on the 72-hour wait time for video approval through the programme. Ultimately, the focal point of Kjellberg's concern and criticism was toward the approval of a video which Nintendo has to administer, and the potential of that approval process being motivated by biased intentions.
During July 2015, Kjellberg's videos were documented to receive over 300 million views per month. On 6 September, Kjellberg's YouTube account became the first to eclipse 10 billion video views.
YouTube Red, Revelmode, and style change (2015–2017)
During September 2015, Kjellberg teased about having a role in a series, stating that he was in Los Angeles for the show's shooting. Although not many details were revealed at the time, it was later announced that the series would be titled Scare PewDiePie. The series premiered the following February.
In January 2016, he announced a partnership with Maker Studios to produce Revelmode, a sub-network of Maker, that would showcase Kjellberg and his friends on YouTube in original series. After the deal, the head of Maker Studios, Courtney Holt, stated, "we're thrilled to be doubling down with Felix." Along with Kjellberg, eight other YouTubers signed to the network upon its creation: CinnamonToastKen, Marzia, Dodger, Emma Blackery, Jacksepticeye, Jelly, Kwebbelkop, and Markiplier. Three YouTubers – Cryaotic, KickThePJ and Slogoman – would later join the sub-network after its launch.
Throughout 2016, Kjellberg's video style change became more apparent. While producing fewer Let's Play videos about horror games, his style of humor also changed; he has commented that his shift to drier humour was not understood by younger viewers.
On 20 October, Kjellberg launched a second channel, under the name Jack septiceye2. The name is derived from his friend and fellow YouTube video game commentator, Jacksepticeye. By December, Kotaku reported the Jack septiceye2 channel had garnered 1.4 million subscribers, despite having only one upload available to watch.
On 2 December, he uploaded a video in which he discussed his frustration with the issue of YouTube accounts experiencing an unexplained loss of subscribers and views. Kjellberg expressed, "I find that a lot of people that work with YouTube, almost anyone, have no idea what it's like to work as a content creator, as someone who's built this for years and really cared about it." On this issue, a Google representative provided a comment to Ars Technica, stating "Some creators have expressed concerns around a drop in their subscriber numbers. We've done an extensive review and found there have been no decreases in creators subscriber numbers beyond what normally happens when viewers either unsubscribe from a creator's channel or when YouTube removes spammed subscribers".
On 8 December, Kjellberg's channel reached 50 million subscribers, becoming the first YouTube channel to do so. After reaching the milestone, Kjellberg tweeted "will delete tomorrow 5 pm gmt," in reference to his channel, before later uploading a celebratory video featuring fireworks. Ultimately, he did not delete his PewDiePie channel, and instead shut down the joke Jack septiceye2 channel.This received negative reception from Fortune. The publication's Mathew Ingram opined, "this is just a temper tantrum by a man-baby who makes millions of dollars playing video games," adding, "at first glance, the video in which he threatens to delete his channel seems like the whining of a rich, entitled celebrity who has noticed that his videos aren't getting as many views as they used to, and blames the platform for not supporting him as much as he thinks they should." On 18 December 2016, he received a custom Play Button from YouTube as a reward for hitting 50 million subscribers.
On 14 February 2017, his channel's total video view count was surpassed by Indian record label T-Series at the top of YouTube's view rankings, according to Social Blade.
Media controversies, streaming, and formatted shows (2017−2018)
In January 2017, Kjellberg began to receive criticism for his non-gaming videos. According to International Business Times, one of the videos "appeared to show" him using a racial slur, which caused #PewdiepieIsOverParty to trend worldwide on Twitter. A few days later, Kjellberg created further controversy, when he uploaded a video featuring him reviewing the website Fiverr, which allows people to sell a service for US$5. In the video, Kjellberg shows the ridiculous acts people will do to make money on Fiverr by paying a duo to see if they will display the message "DEATH TO ALL JEWS" on a sign, and recorded his reaction to it. He immediately apologised within the same video, stating he was not anti-Semitic and did not expect the duo to accept his request. Kjellberg received criticism from some users in the video's comment section, as well as from some media outlets. As a result of this video, both Kjellberg and the duo were banned from Fiverr, prompting the latter to upload an apology video stating that they did not understand the meaning of the sign, and that they were sorry to all Jews. Kjellberg later explained that the video was done in jest and attempted to highlight the ridiculous things which can be provided as paid services on the Internet.
In February, The Wall Street Journal reported on the incident, while also adding that since August 2016, Kjellberg has included anti-Semitic jokes or Naziimagery in nine separate videos. The publication reported he removed three of the videos, including the one from January 2017. In a 12 February Tumblr post, Kjellberg expressed: "I am in no way supporting any kind of hateful attitudes, [...] I think of the content that I create as entertainment, and not a place for any serious political commentary," and conceded, "though this was not my intention, I understand that these jokes were ultimately offensive." In his post, he also reiterated he does not support anti-Semitic groups. Kjellberg's motivation for his Tumblr post was partially driven by the fact that neo-Nazi and white supremacist groups and publications, such as The Daily Stormer, were referencing and praising him for his jokes.
On 13 February, the Disney-owned Maker Studios multi-channel network cut its ties with Kjellberg because of the aforementioned controversy and the additional videos containing allegedly anti-Semitic jokes. Maker stated that "although [he had] created a following by being provocative and irreverent, he clearly went too far in this case and the resulting videos are inappropriate." Google also took action, dropping him from the Google Preferred advertising programme, as well as cancelling the Scare PewDiePie YouTube Red series. Various media journalists and outlets joined the Wall Street Journal in criticising Kjellberg. Kirsty Major of The Independent, Arwa Mahdawi of The Guardian and Ben Kuchera of Polygon, were all critical of Kjellberg's defense of his content as jokes taken out of context, opining that his content helps normalise ideologies such as fascism, neo-Nazism and white supremacy.
Many in the YouTube community, including Ethan Klein of h3h3Productions, a Jewish YouTube sketch comedian, who is also friends with Kjellberg, as well as YouTube news commentator Philip DeFranco, and popular gamers Markiplier and Jacksepticeye, as well as many others, defended Kjellberg and criticised the way media handled the incident. On 16 February, Kjellberg himself responded in a video entitled My Response, in which he apologised to those who were offended by his previous videos and which he also criticised the reporting by the media. He also states The Wall Street Journalframed his jokes as "posts" and took them out of context. One of the examples Kjellberg gives of this includes one of his videos, in which he expresses frustration at people creating swastikas in his Tuber Simulator video game.
In March, Kjellberg confirmed that Revelmode no longer existed, in wake of the controversy surrounding the Wall Street Journal's allegations of anti-Semitism toward him. While announcing this, he revealed that he worked on the company for about 3 or 4 years.
In April, while still continuing to upload new content onto YouTube, Kjellberg created Netglow, a crowdsourced channel on the livestreaming service Twitch. On Netglow, he started streaming Best Club, a weekly live stream show. Best Club premiered on 9 April. Kjellberg commented that his decision to create Netglow was in the works prior to the aforementioned allegations of anti-Semitic themes in his videos. Business Insider detailed that Kjellberg's first stream amassed around 60,000 viewers, and that Netglow had accumulated 93,000 subscribers to that point.
In September 2017, Kjellberg drew criticism again when he used the racial slur "nigger" during an outburst at another player while live-streaming PlayerUnknown's Battlegrounds. As a response to the incident, Campo Santo co-founder Sean Vanaman referred to Kjellberg as "worse than a closeted racist", announced that Campo Santo would file copyright strikes against Kjellberg's videos featuring the studio's game Firewatch, and encouraged other game developers to do the same. Kjellberg later uploaded a short video apologising for the language he used during the live-stream, expressing "I'm disappointed in myself because it seems like I've learned nothing from all these past controversies, [using the slur] was not okay. I'm really sorry if I offended, hurt or disappointed anyone with all of this. Being in the position that I am, I should know better."
In 2018, Paul MacInnes of The Guardian wrote about Kjellberg's YouTube content; he noted that each week Kjellberg posted videos featuring one of three series formats, comparing this uploading pattern to television programming. The three series listed were You Laugh You Lose, which features Kjellberg watching "a stream of supposedly humorous, or perhaps laughable clips" while trying to not laugh; Last Week I Asked You, having begun as a parody and homage to Jack Douglass' Yesterday I Asked You, he challenges his audience and reviews the output; and Meme Review, in which he reviews popular Internet memes. Furthermore, Kjellberg then began a book club-styled series. Kjellberg's own enjoyment with the Book Club series was also noted. Kjellberg also began Pew News, a satirical series that has Kjellberg present and discuss recent news stories while in character, often as his own fictional characters that are mostly the ones named after CNN hosts, such as Gloria Borger or Poppy Harlow or even Mary Katharine Ham and sometimes, an amalgamation of the two names. Pew News parodies both mainstream news channels, such as CNN, and YouTube news channels, such as DramaAlert.
In May, Kjellberg attracted controversy for using the term "Twitch thots" in one of his videos, at a moment when a clip of Twitch streamer Alinity was playing. The controversy was further fueled by Alinity's response, in which she asked on stream if she could "copy strike" Kjellberg, referring to tagging Kjellberg's video with a copyright violation claim, resulting in a copyright strike for his channel. The video would be removed from YouTube, although Alinity stated the video was tagged with a copyright claim by CollabDRM, a company that copyright strikes videos on YouTube on behalf of content creators.Due to Kjellberg's video being removed, Alinity received backlash from some online users. She responded to this backlash by stating that the "rampant sexism in online communities" caused her to react in the way she did, and additionally argued that Kjellberg's "Twitch thot" comments degraded women. Kjellberg apologized for using the term, although Alinity's further comments and refusal to accept his apology led him to argue that she was pushing a "victim narrative". Kjellberg also criticized Alinity for wearing revealing clothing and acting provocatively in her streams. Following Kjellberg's videos, Alinity told Vice, "I'm gonna be honest with you, if this wasn't my job this would have pushed me off the Internet a very long time ago. It makes me wonder maybe this is why women are so underrepresented on Twitch in general." Shortly after, Alinity completely backed away from the controversy.
In July, Kjellberg posted a meme with singer Demi Lovato's face; the meme jokingly referenced Lovato's struggles with addiction. The meme was posted around the same time Lovato was hospitalized after suffering an opioid overdose. As a result, he received criticism from online users, including fans of Lovato and others struggling with addiction. On 26 July, he issued a tweet reading: "Deleted meme. I didnt mean anything with it and I didnt fully know about the situation. I realize now it was insensitive, sorry!"
In a video uploaded in early December, Kjellberg gave a shoutout to several small content creators on YouTube, recommending his viewers to subscribe to them. Among those creators was "E;R", who Kjellberg highlighted for a video essay on Netflix's Death Note. Shortly thereafter, The Verge's Julia Alexander noted that the video in question used imagery of the Charlottesville car attack, and that the channel made frequent use of racial and homophobic slurs. Kjellberg addressed the issue, stating he was largely unaware of E;R's content contained outside of the Death Note video essay, and revoked his recommendation of E;R. Kjellberg said he was not only unaware of E;R's insensitive content, but also the Charlottesville car attack. Aja Romano of Vox stated that racial slurs were used in the video description of one. On 17 December, Kjellberg posted a Pew News video entitled My Response S02E01, in which he criticized what he saw as the reporting of misinformation by the media and online personalities. Kjellberg particularly criticized Vox Media's The Verge and Vox outlets, and denounced claims that he previously tweeted about the Charlottesville car attack.
Subscriber competition with T-Series (2018–2019)
On 5 October 2018, Kjellberg uploaded a diss track against T-Series titled "TSERIES DISS TRACK" (later renamed to "Bitch Lasagna") in response to their YouTube channel being projected to surpass PewDiePie in subscribers. On the prospect of being surpassed by T-Series in terms of subscriber count, Kjellberg stated, "I don't really care about T-Series, [...] but I think if YouTube does shift in a way where it does feel more corporate, then something else will take its place." Variety noted that many fellow YouTubers, including MrBeast and Markiplier, encouraged their viewers to subscribe to the PewDiePie channel. Efforts to keep Kjellberg's channel ahead of T-Series in terms of subscribers also included multiple instances of hackers exploiting several thousands of printers to print out messages asking people to subscribe to PewDiePie, unsubscribe from T-Series, and upgrade their printer security. Bhushan Kumar, the chairman and managing director of T-Series, commented "I am really not bothered about this race. I don't even know why PewDiePie is taking this so seriously. He's getting his people to push him, promote him. We are not competing with him." Online campaigns to subscribe to PewDiePie greatly assisted Kjellberg's subscriber count; his channel gained 6.62 million subscribers in December 2018 alone, compared to the 7 million subscribers gained in all of 2017.
On 22 February 2019, Kjellberg uploaded an episode of his show Meme Review featuring entrepreneur Elon Musk and Rick and Morty co-creator Justin Roiland. A segment from the video involving Elon Musk bursting into laughter at a meme involving a deer submerged in a pool captioned "Why my dolphin not working lol" was particularly noted by media outlets.
On 12 March 2019, Kjellberg uploaded an episode of his show Pew News in which he mentioned the 2019 Pulwama terrorist attack in which 40 Indian paramilitary troops were killed by terrorist organizations based in Pakistan. Following the attack, T-Series removed several songs by Pakistani artists on its YouTube channel as part of a larger move by India to isolate Pakistan economically, a move that Kjellberg disagreed with. Kjellberg went on to make light of Pakistani users subscribing to his channel over T-Series in response to T-Series' removals. The Indian outlet Zee News reported that Kjellberg "faced strong criticism for his comments on the heightened tension between Pakistan and India in [the] March 12 issue of Pew News. The heavy backlash forced the content creator to pull the segment from the clip." Kjellberg also issued a clarification on Twitter, expressing that he was not attempting to speak on the broader India–Pakistan relations, but rather on the more specific context of T-Series removing artists' songs from its YouTube channel.
On 15 March 2019, the perpetrator in the Christchurch mosque shootings said "remember lads, subscribe to PewDiePie" during his live stream before carrying out the attacks. In response, Kjellberg tweeted of his disgust to have his name associated with the attack, and offered condolences to the those affected by the tragedy.
On 27 March 2019, T-Series surpassed Kjellberg in subscribers to become the most-subscribed channel on YouTube, after briefly gaining the title several times in early 2019. On 31 March 2019, Kjellberg posted another diss track music video, ironically congratulating T-Series (this time an upbeat synth pop/hip-hop music video featuring YouTubers Roomie, Boyinaband, and MrBeast) titled "Congratulations". Parts of the song's lyrics is sarcasm towards T-Series. In the music video, Kjellberg mocks T-Series and the actions of the company, including how T-Series were founded to sell pirated songs and how they sent Kjellberg a cease and desist letter alleging that his actions and words were defamatory, he also mentions the CEO's tax evasion scandal and #MeToo allegations. The day after the video’s upload, Kjellberg regained his lead over T-Series as the most subscribed channel.
On 11 April 2019, T-Series started to seek court orders to remove PewDiePie's "diss tracks" from YouTube. According to entertainment and law website IPRMENTLAW, T-Series sought out a court order from the Delhi High Court to remove PewDiePie's "Bitch Lasagna" and "Congratulations" from YouTube. The alleged court order was ruled in favor of T-Series. It was allegedly said that the complaint against Kjellberg claimed that his songs were "defamatory, disparaging, insulting, and offensive," and noted that comments on the videos were "abusive, vulgar, and also racist in nature." Access to the music videos on YouTube was later blocked in India.
On 28 April 2019, Kjellberg uploaded a video entitled "Ending the Subscribe to Pewdiepie Meme" in which he asked his followers to refrain from using the phrase "Subscribe to PewDiePie" due to incidents such as the phrase being graffitied on a war memorial and its mention by the Christchurch mosque shooter. The following day, during a live stream showing a plane fly over New York City with a banner attached saying "Subscribe to PewDiePie", PewDiePie said that the event was "a nice little wrap up" to the Subscribe to PewDiePie meme.